comprehensive and up-to date information
customer's benefits:
What is it ?
In relation to Pandora this is the information they provide to inform their customers in more detail about their products and or information about the business that is beneficial to the customer.
The customers of Pandora have benefited from internet marketing as they are able to access product information easily so that they can compare between products and select the one with the best product information that they want. On the Pandora e-store they have provided with product information such as the type of metal, the stones in that product and the colour. This can potentially encourage more sales because updating customers with information might promote their trust in Pandora.
On the Pandora website they have a reevo reviews and ratings a platform that allows customers to rate and write comments about the products they bought this benefits other customers because when they read these reviews they can decide whether they should purchase the product or not.
Customers also benefit from internet marketing because they can shop around and compare products that has the better value for their money as price has become a great deal of transparency for the consumers. This also increases the bargaining power of the customer.
In relation to Pandora this is the information they provide to inform their customers in more detail about their products and or information about the business that is beneficial to the customer.
The customers of Pandora have benefited from internet marketing as they are able to access product information easily so that they can compare between products and select the one with the best product information that they want. On the Pandora e-store they have provided with product information such as the type of metal, the stones in that product and the colour. This can potentially encourage more sales because updating customers with information might promote their trust in Pandora.
On the Pandora website they have a reevo reviews and ratings a platform that allows customers to rate and write comments about the products they bought this benefits other customers because when they read these reviews they can decide whether they should purchase the product or not.
Customers also benefit from internet marketing because they can shop around and compare products that has the better value for their money as price has become a great deal of transparency for the consumers. This also increases the bargaining power of the customer.
example:
This is an example of Pandora's product information showing all the information of the DEEP BLUE SEA CHARM.
drawbacks:
Despite how much information Pandora is able to share with their customers about their products, internet marketing does not enable customers to touch and feel the products as a jeweller customers would want to try out their rings and etc to see if they suit and fit them. As a result they have to make risks and trust Pandora's information on ring sizes to be correct and just buy the product.
As much as product information is good some customers might feel bombarded with too much information to the extend that the customers might skip the relevant information after deciding to ignore the chunks of text.
Customers might also interpret information incorrectly and if this happens there is no one with physical presence that can help them to address the situation.
As much as product information is good some customers might feel bombarded with too much information to the extend that the customers might skip the relevant information after deciding to ignore the chunks of text.
Customers might also interpret information incorrectly and if this happens there is no one with physical presence that can help them to address the situation.
positive and negatives on the business
POSITIVES:
Comprehensive and up-to-date information is also beneficial to the business because it increases the sales of the business since the information Pandora has provided would have built confidence in Pandora products.
NEGATIVES:
For Pandora to be able to update customers with information they should have customers personal details such as email so that they can be able to send personal information updating you about the business. And to be able to do this customers should open the "PANDORA club" account so that they can be able to receive this information.
Comprehensive and up-to-date information is also beneficial to the business because it increases the sales of the business since the information Pandora has provided would have built confidence in Pandora products.
NEGATIVES:
For Pandora to be able to update customers with information they should have customers personal details such as email so that they can be able to send personal information updating you about the business. And to be able to do this customers should open the "PANDORA club" account so that they can be able to receive this information.