drawbacks:Pandora also have a delivery service is a good thing for customers however, they have to rely on the delivery to have the correct product and to deliver the products on time as agreed in the confirmation. Customers could also face a risk of putting their trust in a website and entering all their personal details and bank account details because of the increase in hacking incidents.
Pandora has to make sure that their website is always fully functional and they should update their software which can be very costly for the business. |
RESPONSIVE TRANSACTIONSbenefits:Online marketing has enabled customers to conduct transactions and to immediately have the satisfaction to know that they have actually ordered the products . When you open the Pandora e-store there is a pop up that ask you to sign up to receive a lot of promotions and they have a some information below their page that helps you to sign up as well. This benefits the customers because they do not have to continuously enter their details overtime they want to make a purchase, this makes the transaction process a lot more quicker. And also as the website is 24/7 customers are not limited to shop anytime of the day unlike the high street stores that close daily.
Transactions can be done without the presence of any staff from Pandora and you don't have to queue for an assistant to attend to you. |
positives to the business: |
Because the e-store is online, it is avavailable 24/7 on the internet this will benefit the business because their sales are not limited by the time of day and other countries can also access this e-store anytime and purchase products this might increase demand ro products online.
Pandora does not need to recruit a lot of staff because they operate online in this way they save a lot of money which can be used to do other activities such as expanding the business launching new products and more stores out of Europe. And lastly Pandora gets the opportunity to inform them on new goods and promotional offers. |
negatives to the business: |
However, Pandora needs to make sure that their website is up to date, it is not slow because it could make the shopping process so slow and some customers might be put off by this.
As some other customers are very serious about not involving themselves with internet marketing therefore Pandora needs make sure that they have offline methods that provide customers with an exceptional shopping experience. |