CONCLUSION:
From the information above, Pandora uses online markerting to meet the needs of their customers as shown from their website that they have FAQS page, customer service contact information and provide their customers with the right information before they can purchase products to allow them to make their choice. Clearly they have been successful in what they do as evidence show that their online sales have increased.
"The company, however, has said its online shop in the U.K. now makes up 10% of total U.K. sales"
http://www.wsj.com/articles/pandora-jewelry-sales-double-in-franchises-1431431961